No, you don’t need more time—you just need a better 15 minutes.
As wedding vendors, we are booked and busy. Between timelines, client calls, emergency boutonnière fixes, and a never-ending inbox, the idea of “personal development” can feel like a luxury reserved for people without Saturday commitments till 2027.
But here’s a secret that changed everything for me:
You don’t need hours to grow your business—you just need 15 focused minutes.
Let’s Do the Math (Don’t Worry, It’s Friendly Math)
The average nonfiction book is about 250 pages long.
The average person reads around 200 words per minute.
That means most business books take 5 to 6 hours total to read.
Now break that down:
- Read just 15 minutes a day, and you’ll finish a book in about 3 weeks.
- Add in a few audio chapters while driving to a venue or editing? You’re finishing books faster than you finish email replies.
So, yes—even during busy season.
What Can 15 Minutes Actually Do?
A lot, actually. In 15 minutes, you could:
- Learn how to price for profit instead of panic
- Discover a better way to streamline your workflow
- Shift your mindset from “I hope they book me” to “I’m in demand and in control”
- Finally understand how to build real systems that work for you
And when you’re reading alongside a group of wedding pros doing the exact same thing?
The insights don’t just stick—they multiply.
Small Habits. Big Results.
Books like Atomic Habits preach this exact philosophy—tiny, consistent actions lead to major transformation.
You don’t need to burn through a book in a weekend.
You don’t need to annotate or highlight like you’re prepping for a final exam.
You just need to show up for 15 minutes a day—on your terms, with your coffee (or cocktail), and let the learning stack up.
What Makes Squire Book Club Different?
We pick books that aren’t just inspiring—they’re applicable, specifically for wedding vendors. Each one ties into a theme wedding vendors are actually dealing with, like:
- “How do I make more and work less?”
- “Why am I so burned out?”
- “How do I get better clients without dancing for the algorithm?”
You’ll also get:
- A PDF guide with discussion questions and takeaways
- Access to our private Facebook group where the convo continues
- A monthly Zoom wrap-up that feels more like a casual chat than a meeting
No pressure. No pop quizzes. Just progress.
If You’ve Got 15 Minutes, You’ve Got What It Takes
It’s easy to think big growth requires big time. But the truth?
Most wedding vendors already have what it takes.
They just need a better use of the time they’ve got.
If you’re ready to build your business one smart, doable chapter at a time—we’d love to have you.
You bring the 15 minutes. We’ll bring the transformation.
