Behind the Business

The Problem with Always Learning on the Job

You’ve mastered learning by doing—but at some point, reacting to every challenge in real time starts to wear you down. In this post, we’re talking about why constant on-the-job learning can stall your growth, and how the Squire Book Club helps you shift from survival mode to strategy with business books that actually apply to real vendor life.

Read More »

Why I Started the Squire Book Club

Running a wedding business takes talent—but scaling it takes strategy. In this post, we’re sharing how a few powerful books changed everything for us, and why we created a space where wedding vendors can grow together, one book (and one big idea) at a time. If you’re craving community with purpose, this is where it starts.

Read More »